Weathering The Storm: Ensuring ROI Through the New Breed of IP Strategy
As the economic downturn in the hydrocarbons industry continues to show no signs of abaiting, intellectual property is becoming an increasingly important element to factor into the wider business strategy of operators and service providers alike.
As R&D and innovation budgets across the industry, how can those leading their company's technological advancement ensure that they maintain their edge and the backing of their senior management.
And in a significantly contracted market place, which has historically seen huge amounts of collaborative innovation, patent infringement cases have more than doubled since the downturn*. Is attack the new form of defence?
Preservation, continuity and efficiency of existing portfolios are a must, but with challenges within trademarking, international collaboration and co-created technology, alongside data and trade secrets leaks and a whole host of other challenges, how can you survive and thrive in what many are calling 'the new normal', through the effective use of IP?
Join us at the Oil and Gas Intellectual Property Summit to ensure that your company is maximising it's return on investments and developing the new breed in IP strategy; throughout creation, protection and monetization.
*Source: Bloomberg Law, March 8, 2016